Emily Conley of Emily Writes Well is my guest on the podcast because she took extra time and showed up creatively in my inbox. That’s saying a lot these days when so many cookie cutter one sheets are showing up in the most unimpressive fashion.
Because Emily demonstrated beautiful ‘just for me’ topic ideas, I not only invited her to be a podcast guest, I asked if she’d be willing to act as a pop-up guest expert for my weekly mastermind calls. It felt like a big ask, but she said yes and my community is glad she did.
Having gotten to know Emily a bit more this way and having had the opportunity to observe her expertise in action, it makes me all the more enthusiastic about having her on the show – I look forward to you picking up some yummy copywriting nuggets from our conversation.
- Story telling in sales copy.
- WIIFM (What’s In It For Me)
- Importance of Design
- Just Tell Them VS What I Want To Tell You