When I took a Stand for St. Baldrick’s and shaved my head live at Exposure & Profit 5, something super cool happened. One of my friends ALSO decided to be shaved.
That’s how powerful it can be to Take a Stand.
When you take a stand, you become an Invitation to others.
You can’t control whether they accept it – but it’s there.
A whole lot of generous people stepped up to make a donation to St. Baldricks. (By the way, you still can!)
It blesses my socks off that Paul Taubman (Digital Maestro) took up the Invitation and took a Stand of his own. His spontaneous bravery boosted the fundraiser and gave St. Baldrick’s more attention than I could have attracted on my own.
I would love my Stand to be an Invitation to you as well.
I don’t want you to shave your head – unless you want to ;) I just want you to do SOMETHING!
Take a risk. Be ballsy. Make a splash for something you care about!
If you don’t, who will?
I talked about this on a livestream this week. Here’s an embedded replay:
If you don’t know what you’d like to take a Stand for – or if you do and want guidance in developing a Banner Message that jazzes up your content marketing, sign up for my Banner Message Design Training.