-
No More Cookies?
Ok…I was on Kelly’s 2020 Business Summit call tonight and someone asked a question about what the presenter was planning on doing to change their marketing procedures when internet sites no longer use Cookies. What? This is the first I’ve heard of it.
I’m blown away. I guess January 2022 Cookies are going away?
Savvy and techie people, can you please shed some light my way about what this possibly means for online businesses in the future?
Will our computers no longer recognize sites when we re-visit them? Aren’t a lot of affiliate programs based on using cookies?
I imagine that my ignorance might be really showing here. LOL!
I’m really curious about this…
-
5 Replies
-
Good article here…
https://blog.hubspot.com/marketing/third-party-cookie-phase-out
I haven’t spent enough time on the topic to have a lot to say yet – but thanks for bringing it up Lynn. We’ll certainly dig into it more as time goes by.
-
Not all cookies are being banned, so as I understand it, this will have almost no effect on what most of us here do.
The relevant point is the difference between first-party and third-party cookies. First party cookies are the cookies your website installs on your visitors’ computers. Those are the ones that track affiliate clicks and remember your login details or where you left off when taking a multi-module course.
None of that is going away as far as I can see.
What is going away are third-party cookies. Those are the ones that show you ads for thermal sleeping bags after you read an article about winter tent camping. You know, the creepy ones that make you wonder how the hell they knew to show you that when you barely remember even thinking about it.
It’s also worth noting that Firefox and Safari banned third-party cookies a while back. The only reason people have their knickers in a knot about it now is because Chrome is the 800-pound gorilla of web browsers. No one gives a hoot what Safari does. LOL!
-
Whew…Thank you for your answer, Cindy. That doesn’t seem so scary now.
-
Glad you liked my question! What @kelly @cindybidar said is absolutely helpful. I see companies moving towards clusters of an audience type. Think of it like Google clustering a group of people with similar preferences and then serving that to advertisers as their offer. Hope this helps!
-
Yes, @Priyanka , very helpful!
