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How Often Do you Offer Special Sales For Your Products?
In the crafting world, Michael’s Crafts offers a 40% coupon almost weekly (with purchase limitations). It has come down to the fact that someone almost never buys something without some type of a coupon/discount, which I believe has made it tough for other crafting businesses.
In your business, how often do you offer a product discount or sale?
Do your special sales bring you new customers or do you find the purchasers are often repeat customers, or combination?
I imagine that it would be very important to track sales, especially during those sales periods?
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1 Reply
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In my main business (Love People + Make Money), blanket discounts can be had maybe three or four times a year. Usually my birthday is a sale opportunity. End of year, other fun reasons that come to me in the moment.
I generally offer early action discounts on new products as well.
Over in the PLR businesses, we offer sales frequently – like Michael’s, our people are always looking for something for a project ;)
