I love that you shared this Lynn. I can so relate to this because I’m finding that I resonate more and more with those that open their emails with stories. In fact, I just responded to Melissa Brown, @sagefortheages after one of her recent emails started with a story. From the first word she drew me in and kept me reading. That’s what got me engaged with her and then I loved how she tied the story in with business related info.

I always open emails from (and 98% of the time I have no interest in what she’s promoting or offering!) is Ash Ambirge. She’s so full of spunk and just doesn’t give an EFF about what others think (she is always the queen of curse and F words lol) and she writes just like that and it always keeps my attention.

There are a handful of people I always open emails from and the one thing they all have in common is the storytelling aspect!